Case studies
Deliverability work, start to finish
A closer look at how I actually work through real projects, not pitches. Each one walks through the process rather than the private details, across very different kinds of senders.
One was a newsletter system built from zero, one was a high-volume automation moved onto a new engine, and one was a sender reputation pulled back from the edge: different problems, the same disciplined approach.
A newsletter system built from zero, done right
I built Easy.Tools a full newsletter and lifecycle sending system from scratch: isolated infrastructure, clean authentication and a monitored model they run themselves.
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Scaling toward a million sends a day on a new engine
How I moved a high-volume lending marketplace onto a new event-driven sending engine and rolled it out safely, phase by phase.
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Rescuing sender reputation and leaving the playbook behind
I recovered a busy marketplace's damaged sender reputation and handed over the routines that keep its mail in the inbox.
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However far apart these projects look, the way I get to a working result is consistent: diagnose what's really happening, decide what matters first, build it properly, then monitor it and hand over something the team can run.
- 01
Diagnose
We run a deep audit of your current setup: probing DNS authentication, domain reputation, DNSBL blacklists, and exact bounce signatures to pinpoint the true friction points.
- 02
Prioritize
You receive a clear, impact-ranked roadmap. No guesswork, no fluff: just a direct view of which fixes will unlock the immediate jumps in inbox placement.
- 03
Implement
We execute the fixes hand-in-hand: locking down SPF/DKIM/DMARC, setting up intelligent stream separation, fine-tuning ESPs, and establishing a safe warming ramp.
- 04
Monitor
We embed active monitoring to track your deliverability and reputation over time, keeping your domain healthy and inbox placement secure as you scale.