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Mailbox Provider-specific Incidents

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Which Gmail sender issue is causing our mail to be rejected or blocked?

Severity: HighPause sending: Pause conditionally

Use the complete Gmail SMTP reply to select the failure class before changing the message or retry policy. Different Gmail codes identify authentication, rate, TLS, DKIM, DNS, format, or policy problems, and each can block business mail differently. Retry a temporary reply with controlled backoff, but do not resend an unchanged message after a permanent reply.

First 15 minutes

  1. Capture the complete Gmail reply, including enhanced code, diagnostic text, and gsmtp or gcdp suffix.
  2. Classify 4yz as retryable with controlled backoff and 5yz as permanent for the unchanged message.

Now

  • Apply the fix named by the exact Gmail reply instead of treating all 550 diagnostics as one issue.

Next 24 hours

  • Remove unchanged 5yz failures from automatic retry and keep controlled backoff for 4yz replies.

Next 7 days

  • Add received-message checks for authentication, TLS, and DKIM conditions represented by Gmail 5.7.26, 5.7.29, and 5.7.30.

Technical checks

Engineering

  • For 550 5.7.26, use the accompanying text to distinguish unauthenticated mail, SPF hard fail, or DMARC rejection.
  • For 550 5.7.29, confirm that bulk traffic used TLS.
  • For 550 5.7.30, verify received DKIM Authentication-Results and the signing domain.

Verification criteria

  • For a prior 5.7.26 failure, the complete Gmail reply and received authentication results no longer show the identified unauthenticated, SPF, or DMARC cause.
  • For prior 5.7.29 or 5.7.30 failures, affected bulk mail is transmitted over TLS and its received DKIM result passes.
  • The affected stream no longer returns Gmail 550 5.7.28 after the unsolicited-mail rate cause is addressed.

Escalation criteria

  • Escalate to Gmail bulk-delivery support only after capturing the complete reply and verifying all sender requirements needed for mitigation eligibility.

Prevention

  • Continuously verify SPF or DMARC outcomes, TLS for bulk traffic, and received DKIM results against the corresponding Gmail diagnostics.
  • Preserve evidence of sender-requirement compliance before seeking Gmail bulk-delivery mitigation.

Business impact

  • A Gmail 550 5.7.28 block can stop the affected traffic because Gmail detected an unusual rate of unsolicited email from the sending IP.

Provider notes

  • A gsmtp suffix identifies a Gmail reply, while gcdp can indicate a Google Workspace administrator policy.
  • Gmail 550 5.7.29 is a bulk TLS failure and 550 5.7.30 is a bulk DKIM failure.

Open questions

  • The complete Gmail SMTP reply was not supplied; without it, no one listed cause can be selected as the incident root cause.
  • A gcdp suffix indicates a Google Workspace administrator policy rather than the general Gmail sender rule set.
Sources (7)
  1. Gmail SMTP errors and codesSMTP error messages tableGoogle Gmail
  2. Gmail SMTP errors and codes550 5.7.26 entriesGoogle Gmail
  3. Gmail SMTP errors and codes550 5.7.28 entryGoogle Gmail
  4. Gmail SMTP errors and codes550 5.7.29 entryGoogle Gmail
  5. Gmail SMTP errors and codes550 5.7.30 entryGoogle Gmail
  6. RFC 5321: Simple Mail Transfer ProtocolSection 4.2.1, Reply Code SeveritiesIETF RFC 5321
  7. Email sender guidelines FAQSupport and escalationGoogle Gmail

Related runbooks

Why is Outlook or Hotmail blocking our mail, and what must be fixed before resending?

Severity: HighPause sending: Pause conditionally

Treat a Microsoft 550 5.7.515 response as an authentication-level failure and other Outlook.com blocks as potentially reputation-related. Do not repeat the exact request after a permanent 5yz rejection without changing the cause. Fix the returned authentication or reputation condition before resending.

First 15 minutes

  1. For 550 5.7.515, inspect current message headers for SPF, DKIM, DMARC, and alignment.
  2. Check whether Outlook.com is reporting low IP reputation and review the sender factors Microsoft identifies.

Now

  • Correct SPF, DKIM, DMARC, or alignment when the 550 5.7.515 diagnostic identifies insufficient authentication.

Next 24 hours

  • Address the documented Outlook.com reputation factors, including IP and domain reputation, authentication, list accuracy, complaint rate, and content.

Next 7 days

  • Maintain the corrected authentication and sender-quality controls before expanding Microsoft consumer traffic.

Technical checks

Deliverability

  • Determine whether the From domain meets Microsoft's 5,000-message high-volume definition for consumer services.

IT / DNS

  • Verify SPF and DKIM pass, a DMARC record is published, and at least one passing identifier aligns with the RFC 5322 From domain.

Verification criteria

  • Confirm current message headers show SPF and DKIM passing, a published DMARC record, and at least one aligned passing identifier for an Outlook.com high-volume sender.
  • Confirm the corrected test no longer returns 550 5.7.515.

Escalation criteria

  • Contact Microsoft sender support only after complying with Outlook.com policies and guidelines, recognizing that submission does not guarantee delivery.

Prevention

  • Keep SPF, DKIM, DMARC, and From-domain alignment valid for Microsoft high-volume consumer traffic.
  • Continuously manage the IP, domain, authentication, list-accuracy, complaint-rate, and content factors Microsoft says influence filtering.

Business impact

  • A permanent 550 rejection means the requested delivery did not occur, so affected recipients do not receive the message.
  • An unresolved 550 5.7.515 authentication failure can continue blocking the high-volume sender's Microsoft consumer traffic.

Provider notes

  • Microsoft defines a high-volume sender as one sending 5,000 or more messages to its consumer services with the same RFC 5322 From domain.
  • NDR 550 5.7.515 identifies insufficient authentication for a high-volume sending domain.

Open questions

  • The exact rejection cause must be selected from the full NDR code, diagnostic text, generating host and a current message's authentication results.
  • Microsoft does not disclose the complete weighting of Outlook.com reputation and filtering signals.
  • Consumer Outlook.com enforcement differs from tenant-specific Exchange Online recipient rules, so the destination service must be confirmed.
Sources (6)
  1. Fix NDR error 550 5.7.515 in Outlook.comWhat defines a high volume senderMicrosoft Outlook.com
  2. Fix NDR error 550 5.7.515 in Outlook.comAuthentication requirements and repair stepsMicrosoft Outlook.com
  3. Fix NDR error 550 5.7.515 in Outlook.comOverview and Step 1: Check the message headerMicrosoft Outlook.com
  4. Sender Support in Outlook.comImprove your spam reputation and troubleshooting for IT adminsMicrosoft Outlook.com
  5. RFC 5321: Simple Mail Transfer ProtocolSection 4.2.1, Reply Code SeveritiesIETF RFC 5321
  6. Sender Support in Outlook.comSender services, tools, and issue submissionMicrosoft Outlook.com

Related runbooks

Why is Yahoo or AOL permanently rejecting our mail with 5XX or 554 errors?

Severity: HighPause sending: Pause sending

Treat Yahoo 553 or 554 as a permanent failure and do not retry the same message. Use the complete diagnostic to distinguish invalid recipients, authentication policy, content, suspicious behavior, or blocklist causes. Contain the exact failed scope before changing authentication, list, content, or server-abuse controls.

First 15 minutes

  1. Capture the complete Yahoo diagnostic and classify it as an invalid-recipient, DMARC or DKIM, content, suspicious-behavior, or Spamhaus cause.
  2. When the diagnostic indicates a content-policy block, inspect outbound queues for objectionable or malicious content and sender abuse.

Now

  • Stop retries for the affected Yahoo 5xx message and remove an address only when the response is a recipient-level permanent failure under the list policy.

Next 24 hours

  • Correct bulk-sender SPF, DKIM, DMARC, and From-domain alignment when the diagnostic identifies an authentication policy failure.

Next 7 days

  • Remove malicious or objectionable traffic and prevent spammers from abusing the sending server when the diagnostic identifies a content-policy block.

Technical checks

Deliverability

  • Map the complete Yahoo diagnostic to the documented permanent-failure cause class.

IT / DNS

  • For bulk traffic, verify SPF and DKIM pass, DMARC is at least p=none, DMARC passes, and the From domain aligns with SPF or DKIM.

Marketing / CRM

  • Confirm the Yahoo-calculated inbox spam complaint rate remains below 0.3%.

Verification criteria

  • Confirm corrected test messages no longer receive Yahoo 553 or 554 permanent errors.
  • For bulk traffic, confirm SPF, DKIM, DMARC, and From-domain alignment meet Yahoo's requirements.
  • Confirm the Yahoo-calculated inbox spam complaint rate is below 0.3%.

Escalation criteria

  • Escalate to deliverability or the ESP when the complete Yahoo diagnostic identifies a sender-wide policy class that remains after its documented cause is corrected.
  • Escalate to security when the content-policy diagnostic and outbound queue review indicate malicious use of the sending server.

Prevention

  • Maintain Yahoo bulk-sender SPF, DKIM, DMARC, and From-domain alignment.
  • Keep the Yahoo-calculated inbox spam complaint rate below 0.3%.
  • Monitor outbound queues and prevent spammers from abusing the sending server.

Business impact

  • A Yahoo 553 or 554 permanent error means the affected message was not delivered.

Provider notes

  • Yahoo documents 553 and 554 as permanent errors and lists distinct diagnostic strings for recipient, policy, content, behavior, and Spamhaus causes.
  • Yahoo accepts relaxed DMARC alignment for its bulk-sender requirement.

Open questions

  • The exact permanent-failure class cannot be selected without the complete SMTP diagnostic text and affected recipient or connection scope.
  • Yahoo Sender Hub is the direct source used here; whether a particular AOL endpoint applies identical handling must be verified from its returned host and diagnostic.
  • A recipient-level invalid-address failure must not be generalized into a domain-wide sender block.
Sources (6)
  1. SMTP Error CodesWhat are 5XX permanent errorsYahoo Sender Hub
  2. SMTP Error CodesWhat are 5XX permanent errorsYahoo Sender Hub
  3. SMTP Error Codes5XX permanent errors retry guidanceYahoo Sender Hub
  4. Sender Best PracticesRequirements for Bulk SendersYahoo Sender Hub
  5. Sender Best PracticesRequirements for All Senders and Bulk SendersYahoo Sender Hub
  6. SMTP Error CodesContent based blocksYahoo Sender Hub

Related runbooks

Why did Gmail suddenly block our transactional ticket-sale confirmations?

Severity: HighPause sending: Pause conditionally

Capture the exact Gmail SMTP response before changing the whole mail program. A 421 4.7.28 response points to unusual-rate throttling, while 550 5.7.26 points to both SPF and DKIM failing. Reduce the affected Gmail stream during bounces or deferrals and preserve essential mail while errors fall.

First 15 minutes

  1. Separate Gmail responses matching 421 4.7.28 from those matching 550 5.7.26.
  2. For 550 5.7.26, verify why both SPF and DKIM authentication failed.
  3. Check Postmaster Tools delivery-error, authentication, spam-rate, and reputation dashboards for personal Gmail traffic.

Now

  • Reduce the affected Gmail volume while messages are bouncing or deferring, preserving essential traffic.

Next 24 hours

  • Increase Gmail volume slowly only after live SMTP error rates fall.

Next 7 days

  • Continue controlled volume increases rather than immediately restoring the previous sending rate.

Technical checks

Engineering

  • For a 550 5.7.26 response, confirm the SPF and DKIM authentication results on the rejected message.

Deliverability

  • Track live 421 4.7.28 responses as the real-time signal for unusual-rate throttling.
  • Use Postmaster Tools trends for personal Gmail traffic without treating the delayed dashboard as real time.

Verification criteria

  • Live Gmail SMTP logs no longer show the incident's 421 4.7.28 response during controlled essential sends.
  • Postmaster Tools later corroborates recovery in authentication or delivery-error trends when sufficient personal-Gmail volume is reported.

Escalation criteria

  • Use Postmaster Tools to report incorrect rejection or temporary failure only when sender eligibility and Gmail requirements are met.

Prevention

  • Monitor Gmail authentication and delivery errors while changing volume gradually after a failure.

Business impact

  • Temporary Gmail rate limiting or authentication rejection can prevent timely recipient-server handoff of ticket-sale confirmations.

Provider notes

  • Postmaster Tools typically updates within 24 hours, may omit low-volume days, and covers personal Gmail rather than every Google Workspace recipient.

Open questions

  • The exact Gmail SMTP response, affected recipient type, authentication results, sending IP/domain, and traffic change are not supplied.
  • Postmaster Tools covers personal Gmail traffic and may not expose low-volume or real-time evidence.
  • The word 'blocked' could mean temporary deferral, permanent SMTP rejection, spam placement, or a recipient-side Google Workspace rule.
Sources (6)
  1. Gmail SMTP errors and codesSMTP error 421 4.7.28Gmail
  2. Gmail SMTP errors and codesSMTP error 550 5.7.26Gmail
  3. Email sender guidelinesSending practices: bounces, deferrals, and volume changesGmail
  4. Postmaster Tools dashboardsPostmaster Tools dashboards overviewGmail
  5. Postmaster Tools dashboardsDashboard dataGmail
  6. Report delivery issues in Postmaster ToolsEligibility for reporting a delivery issueGmail

Related runbooks

How can we verify that Gmail spam misclassification has recovered after Google reports a fix?

Severity: MediumPause sending: Pause conditionally

Do not declare sender-specific recovery from Google's resolved status alone; verify newly sent post-resolution samples across the affected Gmail segment and compare placement, delay, rejection, and Postmaster trends with the pre-incident baseline. For the January 24, 2026 incident, Google reported resolution at 09:55 US/Pacific but warned that messages received earlier could retain misclassification warnings. Separate that historical residue from new-message behavior before restoring normal traffic.

First 15 minutes

  1. Record the provider's incident resolution time and separate messages received before it from new samples.
  2. Send privacy-safe controlled samples across the affected Gmail traffic segment and preserve each full original and authentication results.
  3. Check Gmail-specific spam rate, reputation, authentication, feedback-loop, and delivery-error views together, while accounting for dashboard latency and low-volume omissions.

Now

  • Run newly sent controlled samples across the affected Gmail traffic segment and preserve their full originals and authentication results.

Next 24 hours

  • Compare new placement, delay, rejection, and Postmaster trends with the pre-incident baseline, keeping historical messages separate.

Next 7 days

  • Continue baseline comparison until the affected stream's new-message observations remain stable rather than relying on a single mailbox sample.

Technical checks

Deliverability

  • Review spam rate, IP and domain reputation, authentication, feedback-loop, and delivery-error dashboards together rather than relying on one mailbox.

Engineering

  • Preserve full originals and authentication results for newly sent controlled samples and compare placement, delay, and rejection with the pre-incident baseline.

Verification criteria

  • Verify that newly sent post-resolution samples across the affected Gmail segment return to the pre-incident placement, delay, and rejection baseline.
  • Confirm that Postmaster spam rate, reputation, authentication, feedback-loop, and delivery-error signals are consistent with recovery, allowing for non-real-time data and low-volume omissions.

Escalation criteria

  • If incorrect classification continues, report it through Postmaster Tools only for a verified owned domain that meets Gmail sender requirements and submit a sample that passes SPF and DKIM with an aligned From domain.

Prevention

  • Maintain a verified Postmaster Tools domain and monitor Gmail spam, reputation, authentication, feedback-loop, and delivery-error views together.
  • Keep a controlled sample process that preserves full originals and authentication results for future comparisons.

Business impact

  • During the named incident, promotional and social labels could be missing, spam-warning banners could appear, and delivery could be delayed generally up to ten minutes, although Google reported no lost or erroneously delivered messages in the documented window.

Provider notes

  • For the January 24, 2026 incident, Google marked resolution at 09:55 US/Pacific and warned that pre-resolution messages could retain misclassification warnings.
  • Postmaster Tools is not real time and can omit low-volume days; its Compliance status uses a rolling multi-day average.

Open questions

  • No post-resolution sample headers, placement observations, delivery-error trend, affected stream, or baseline is provided, so sender-specific recovery remains unverified.
  • Postmaster data latency, low-volume omissions, and incident-specific residual warnings prevent one universal recovery observation window.
Sources (6)
  1. Incident affecting GmailJanuary 25, 2026 resolution updateGoogle Workspace Status Dashboard
  2. Incident affecting GmailIncident report > Description of ImpactGoogle Workspace Status Dashboard
  3. Postmaster Tools dashboardsDashboard data and Troubleshoot compliance status issuesGoogle Gmail
  4. Postmaster Tools dashboardsDashboard data tableGoogle Gmail
  5. Report delivery issues in Postmaster ToolsReport a delivery issueGoogle Gmail
  6. Report delivery issues in Postmaster ToolsEligibility and Important note before submissionGoogle Gmail

Related runbooks

Why is Yahoo temporarily deferring our mail with 4XX errors?

Severity: HighPause sending: Pause conditionally

Treat Yahoo 4XX responses as temporary blocks and preserve the exact diagnostic because causes range from traffic and complaint signals to server, DNS, or authentication conditions. Let the normal deferred queue retry later, but reduce only the affected Yahoo stream when the deferral is sustained. Resume normal volume after new deferrals and end-to-end delay return to the sender's baseline.

First 15 minutes

  1. Capture the exact Yahoo 421 or 451 response and diagnostic code and use it to narrow traffic, content, complaint, server, DNS, or authentication causes.
  2. Inspect the outbound queue and reduce only the sustained affected Yahoo stream while normal retries continue.
  3. Preserve repeated identical diagnostics for a possible Yahoo Sender Support Request.

Now

  • Let the normal deferred queue retry later and reduce the sustained affected Yahoo stream while inspecting the exact error.

Next 24 hours

  • Correct applicable authentication, DNS, complaint, and unsubscribe-control gaps before restoring volume.

Next 7 days

  • Enroll and process Yahoo Complaint Feedback Loop reports for the outbound DKIM signing domain where applicable so complaining recipients can be suppressed.

Technical checks

Deliverability

  • Classify the exact Yahoo diagnostic against traffic, content, complaint, server-load, DNS, and authentication conditions.

IT / DNS

  • Check SPF or DKIM, valid forward and reverse DNS, and for bulk senders both SPF and DKIM plus a passing DMARC policy.

Verification criteria

  • Verify that new Yahoo deferrals and end-to-end delay return to the sender's baseline before restoring normal volume.
  • Confirm that repeated diagnostics stop and that enrolled complaint reports are processed into recipient suppression where applicable.

Escalation criteria

  • After local review, submit a Yahoo Sender Support Request with the exact error and diagnostic codes when the same temporary error persists over an extended period.

Prevention

  • Maintain Yahoo-required authentication, valid forward and reverse DNS, applicable DMARC, RFC-compliant mail, and the provider's unsubscribe controls.
  • Use Yahoo's DKIM-domain Complaint Feedback Loop to suppress recipients who report enrolled mail as spam.

Business impact

  • Yahoo 421 or 451 temporary blocks can delay delivery to affected Yahoo-hosted recipients until the receiving condition clears and the sender retries successfully.

Provider notes

  • Yahoo permits 4XX mail to be retried later, while unchanged 5XX permanent failures should not be retried.
  • Yahoo's current requirements apply to its hosted consumer mailbox brands, not Yahoo Japan, and Yahoo does not publish a fixed bulk-sender volume threshold.

Open questions

  • The exact Yahoo 4XX response and diagnostic code, affected domains, sending IP, queue age, complaint trend, content stream, and authentication results are not provided.
  • Yahoo-hosted consumer brands, Yahoo Japan, and ESP retry schedulers differ; Yahoo's current Sender Hub claims must stay scoped to its hosted domains and the sender's own MTA behavior.
Sources (6)
  1. SMTP Error CodesWhat are 4XX (421 and 451) temporary errors?Yahoo Sender Hub
  2. SMTP Error Codes4XX temporary errors and 5XX permanent errorsYahoo Sender Hub
  3. SMTP Error CodesMessage temporarily deferred (TS errors)Yahoo Sender Hub
  4. Sender Best PracticesEmail Sender RequirementsYahoo Sender Hub
  5. Complaint Feedback LoopHow it worksYahoo Sender Hub
  6. SMTP Error Codes4XX temporary errors and Message temporarily deferredYahoo Sender Hub

Related runbooks

Why is iCloud Mail rejecting our email, and how can we restore delivery?

Severity: HighPause sending: Pause sending

Start with the exact iCloud SMTP code and text because it identifies why the connection or message was refused. For bulk traffic, pause the affected iCloud stream and correct the implicated authentication, DNS, list, or stream-separation requirement before retrying. There is no iCloud allowlist shortcut, so recovery must be demonstrated in logs and controlled delivery tests.

First 15 minutes

  1. Capture the complete iCloud SMTP code, text, linked URL, affected sending IP, domain, stream, and start time from mail logs.
  2. Check reverse DNS, SPF, DKIM, DMARC, sending-IP consistency, and marketing-versus-transactional separation.
  3. Check explicit subscription, unsubscribe, bounce handling, inactivity removal, and suppression controls for bulk mail.

Now

  • Correct the reverse-DNS, SPF, DKIM, DMARC, consistency, or stream-separation gap identified by the iCloud response.
  • Remove any unsubscribed or suppressed address from the affected iCloud bulk audience.

Next 24 hours

  • Validate explicit subscription, immediate unsubscribe, bounce handling, and inactive-subscriber removal across the iCloud bulk stream.

Next 7 days

  • Maintain stable sending identities and keep marketing separate from transactional traffic for iCloud bulk mail.

Technical checks

IT / DNS

  • Verify reverse DNS, SPF, DKIM, DMARC publication, and consistency of the sending IPs and domains implicated by the SMTP response.

Deliverability

  • Correlate each iCloud error with the affected IP, domain, stream, and available reputation evidence.

Verification criteria

  • Controlled iCloud tests return no SMTP refusal for the previously failing condition, and logs retain the full response for comparison.
  • The affected bulk stream passes reverse DNS, SPF, DKIM, DMARC, identity-consistency, and stream-separation checks.
  • The tested audience excludes unsubscribed and suppressed addresses and exposes working unsubscribe and bounce handling.

Escalation criteria

  • After current best-practice checks and log review, escalate unresolved delivery to Apple's postmaster with company, domain, sending IPs, exact SMTP errors, and start time.

Prevention

  • Maintain reverse DNS, SPF, DKIM, DMARC, stable identities, and separation between marketing and transactional iCloud streams.
  • Mail only explicit subscribers, provide immediate unsubscribe, handle bounces, remove inactive subscribers, and never reactivate unsubscribed or suppressed addresses.
  • Monitor IP and domain reputation, content, and user feedback without relying on a nonexistent iCloud allowlist or feedback loop.

Business impact

  • An iCloud SMTP refusal prevents the affected message from reaching its intended recipient.
  • IP and domain reputation, content, and user feedback can affect iCloud filtering without an allowlist or feedback loop to bypass the issue.

Provider notes

  • iCloud provides neither a bulk-sender allowlist nor a feedback loop.
  • Apple's postmaster escalation expects the company, domain, affected sending IPs, exact SMTP errors, and a description including start time.

Open questions

  • The exact iCloud SMTP code and text, affected sending IP and domain, traffic type, timeline, and scope were not provided.
  • The rejection cause remains unresolved until the iCloud SMTP response and corresponding sending configuration are inspected.
  • iCloud has no allowlist or FBL, while other mailbox providers expose different reputation and support mechanisms.
Sources (6)
  1. Postmaster information for iCloud MailDelivery issues, lines 89-91iCloud Mail
  2. Postmaster information for iCloud MailBulk email requirements, lines 25-29iCloud Mail
  3. Postmaster information for iCloud MailBulk email requirements, lines 35-47iCloud Mail
  4. Postmaster information for iCloud MailBulk email requirements, lines 31-52iCloud Mail
  5. Postmaster information for iCloud MailAllow list and feedback loop, lines 55-66iCloud Mail
  6. Postmaster information for iCloud MailIf you still need help, lines 92-103iCloud Mail

Related runbooks

Is the Gmail symptom spam placement, throttling, or rejection?

Severity: HighPause sending: Pause conditionally

Classify the Gmail symptom from SMTP outcomes and mailbox evidence before choosing a fix. Use Delivery Errors for authenticated Gmail rejects and temporary failures, and use direct placement evidence rather than Spam Rate alone for inbox-versus-spam questions. A single campaign can show deferrals, permanent rejections, and spam placement at the same time.

First 15 minutes

  1. Open Delivery Errors for the affected authenticated domain and time window, then compare rejection and temporary-failure reasons with sender logs.
  2. Collect inbox-versus-spam samples and do not interpret a low Spam Rate value as proof of inbox placement.

Now

  • For Gmail temporary failures, stop briefly, resume more slowly, and apply exponential backoff while honoring the exact response.

Next 24 hours

  • Correct the requirement or traffic condition associated with each observed outcome instead of applying one remedy to deferrals, rejections, and spam placement.

Next 7 days

  • Maintain separate operational cohorts for accepted placement, temporary failure, and permanent rejection so mixed Gmail symptoms remain visible.

Technical checks

Deliverability

  • Compare Delivery Errors by reason with IP and Domain Reputation for the exact authenticated identities represented.
  • Use mailbox samples for placement and use Spam Rate only for qualifying inbox-delivered mail manually marked as spam.

Engineering

  • Separate Gmail SMTP outcomes whose first digit is 5 from temporary failures in delivery-event processing.

Verification criteria

  • Delivery Errors shows the incident's temporary-failure or rejection reason declining relative to its incident baseline for the affected authenticated traffic.
  • Mailbox samples show the expected placement while the matching IP and domain reputation context is stable or improving; Spam Rate is not used as sole proof.

Escalation criteria

  • Escalate to the ESP or a deliverability specialist when permanent Gmail responses persist, Delivery Errors confirms continuing failures, or poor reputation remains associated with spam placement or rejection.

Prevention

  • Keep response-aware backoff and separate telemetry for temporary failures, permanent rejections, and mailbox placement.

Business impact

  • Permanent Gmail 5xx outcomes prevent the affected deliveries, while poor reputation can contribute to spam placement or rejection and reduce customer reach.

Provider notes

  • Gmail Spam Rate excludes messages that Gmail automatically placed in spam, so it cannot establish inbox placement on its own.

Open questions

  • No Gmail SMTP response sample, delivery-event cohort, or inbox-versus-spam placement evidence was provided.
  • The current symptom is unresolved until Gmail outcomes are separated into accepted placement, temporary deferral, and permanent rejection.
  • The affected domains, sending streams, time window, message volume, and business impact are not available.
Sources (6)
  1. Postmaster Tools dashboardsDelivery ErrorsGmail Postmaster Tools
  2. Postmaster Tools dashboardsDelivery Errors > Troubleshoot delivery errors by type > Temporary failuresGmail Postmaster Tools
  3. RFC 5321: Simple Mail Transfer ProtocolSection 4.2.1, Reply Code Severities and TheoryIETF RFC 5321
  4. Postmaster Tools dashboardsSpam Rate; Troubleshoot spam ratesGmail Postmaster Tools
  5. Postmaster Tools dashboardsIP Reputation & Domain Reputation > Reputation ratingsGmail Postmaster Tools
  6. Email sender guidelines FAQSender guidelines enforcement > current requirements tableGmail

Related runbooks

Why can some senders not deliver mail to our Hotmail address?

Severity: MediumPause sending: Pause conditionally

First determine whether each message was rejected or accepted and then misplaced. A complete NDR or SMTP response is required for a sender-side failure. Different senders can receive different outcomes because Outlook.com evaluates sender-specific IP, domain, authentication, list, complaint, and content signals.

First 15 minutes

  1. Collect the complete NDR or SMTP response for every sender reported as unable to deliver.
  2. If the message was accepted into Junk, mark it Not junk, remove an accidental block, and add the legitimate sender to Safe senders.
  3. Check the recipient's Blocked senders list and Inbox rules for sender-specific handling.

Now

  • For mail already in Junk, use Not junk, remove accidental blocks, and add the verified sender to Safe senders.

Next 24 hours

  • Correct recipient Blocked senders entries or Inbox rules that move accepted messages away from the inbox.

Next 7 days

  • Document the sender-specific Not junk, Safe senders, Blocked senders, and Inbox-rule corrections applied to accepted messages.

Technical checks

Deliverability

  • Classify each sender outcome from the complete NDR before investigating recipient-side placement.
  • Compare sending IP, domain, authentication, list, complaint, and content signals across affected and unaffected senders.

ESP support

  • Confirm the sending IP, recipient, timestamp, and Microsoft response associated with each failed attempt.

Verification criteria

  • A previously rejected sender completes a new delivery after the NDR-specific cause is corrected, without the same failure response.
  • For an accepted message, the recipient can move it from Junk and subsequent verified sender messages follow the corrected Safe senders or rule configuration.

Escalation criteria

  • Escalate unresolved consumer-domain delivery trouble to Outlook.com sender support only after collecting complete failure evidence and checking Microsoft policy guidance.

Prevention

  • Track sender-specific Outlook.com outcomes so different filtering results are not mistaken for one recipient-wide cause.
  • Keep recipient block lists and Inbox rules reviewed when one trusted sender repeatedly goes missing.

Business impact

  • Messages from affected senders may fail before delivery, leaving time-sensitive customer or support communication unavailable to the Hotmail recipient.

Provider notes

  • Outlook.com filtering can produce different results by sender because it considers IP, domain, authentication, list accuracy, complaints, content, and other signals.
  • Microsoft's sender-support route covers Hotmail, Outlook.com, Live, and MSN consumer traffic but does not guarantee delivery.

Open questions

  • The affected senders, complete NDR or SMTP responses, observed recipient folders, message samples, timestamps, and Outlook.com account controls are not provided, so rejection and misplacement cannot yet be distinguished.
  • Recipient-side blocks and rules, Outlook.com filtering, sender reputation, authentication, and third-party gateway behavior can differ per sender and account.
Sources (6)
  1. Sender Support in Outlook.comImprove your spam reputationMicrosoft Outlook.com
  2. Sender Support in Outlook.comTroubleshooting tips for IT adminsMicrosoft Outlook.com
  3. Mail goes to the Junk folder by mistakeTo mark an email message as Not junk in Outlook.comMicrosoft Outlook.com
  4. Mail goes to the Junk folder by mistakeTo stop email from going to Deleted Items by mistakeMicrosoft Outlook.com
  5. Sender Support in Outlook.comImprove your spam reputation noteMicrosoft Outlook.com
  6. Sender Support in Outlook.comSender services, tools, and issue submissionMicrosoft Outlook.com

Related runbooks

Is a current Google Workspace service incident causing the Gmail delivery failure?

Severity: MediumPause sending: Pause conditionally

At 12:22 UTC on 2026-07-17, Google's public Workspace dashboard showed no posted broad Gmail incident, so do not attribute this failure to a published outage. Continue sender-specific diagnosis with SMTP or ESP logs and Gmail Postmaster delivery evidence. The dashboard snapshot does not rule out an unposted, localized, tenant-specific, or sender-specific failure.

First 15 minutes

  1. Capture the Workspace dashboard state and verification time so the status observation remains explicitly time-bounded.
  2. Collect the exact SMTP or ESP errors and compare them with Postmaster Delivery Errors for eligible personal-Gmail traffic.
  3. Check the Gmail status entry and recent dashboard incident history before asserting a broad outage.

Now

  • Separate the absence of a posted broad incident from the sender-specific failure and investigate the affected path.

Next 24 hours

  • Continue support-led diagnosis and correlate sender-specific delivery errors while no broad incident is posted.

Next 7 days

  • If the unlisted issue persists, open a Google Support case with tenant, region, timestamps, message identifiers, responses, and recipient scope when available.

Technical checks

Engineering

  • Break down SMTP rejection and temporary-failure events by recipient type, tenant, region, and timeframe where the logs permit.

Deliverability

  • Review Postmaster Delivery Errors rates, volumes, and reasons and correlate the delayed aggregate with sender logs.

Verification criteria

  • If an incident is posted, Google publishes the event's final resolved update before it is treated as closed.
  • Sender logs and eligible Postmaster Delivery Errors show recovery in the affected rejection or temporary-failure cohort.
  • Any no-incident conclusion is labeled with the dashboard's captured verification time rather than treated as permanent.

Escalation criteria

  • Contact Google Support when the issue remains reproducible but is not listed on the public dashboard, including tenant, region, timestamps, message identifiers, responses, and recipient scope when available.

Prevention

  • Monitor the Workspace Status Dashboard through RSS or JSON History so broad incident changes are detected without depending on Gmail-delivered alerts.

Business impact

  • A localized or sender-specific Gmail issue can still interrupt the affected customer mail path even when the public dashboard shows no broad incident.

Provider notes

  • The 2026-07-17 no-incident result is a point-in-time public-dashboard observation, not proof that every Gmail delivery path was healthy.
  • Postmaster Delivery Errors is delayed and aggregated and covers eligible authenticated traffic to personal Gmail accounts, not every Workspace recipient.

Open questions

  • The full Gmail failure evidence, affected recipient type, tenant, region, timeframe, SMTP response, message samples, and sender-side delivery-error trend are not provided, so the incident-specific cause remains unknown.
  • The status result is a time-bounded snapshot of posted broad Workspace incidents; unposted, localized, account-specific, or sender-specific failures remain possible and need separate evidence.
Sources (6)
  1. Google Workspace Status DashboardCurrent status header and Gmail row, last updated 2026-07-17 12:22 UTCGoogle Workspace Status Dashboard
  2. Check the status of a Google Workspace serviceOverviewGoogle Workspace
  3. Check the status of a Google Workspace serviceOverview, incident notificationsGoogle Workspace
  4. Check the status of a Google Workspace serviceSubscribe to RSS or JSON feeds; Set up alertsGoogle Workspace
  5. Google Workspace Status DashboardDashboard introductionGoogle Workspace Status Dashboard
  6. Postmaster Tools dashboardsDelivery Errors dashboardGoogle Gmail

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Wojtek BlazalekWojtek BlazalekEmail deliverability expert

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